![]() Since the gaming industry as a whole is not catering to the needs of women or taking their preferences into account, it will be monetarily beneficial for Nintendo to attack the market with slightly modified products, accessories and extensive marketing techniques.Nintendo attempts to break free from the myth of video games as being “boy’s toys” and is looking to place Wii and some of its software as having features that will appeal to the female audiences. The major, distinguishing feature of the Wii is its wireless controller, the Wii remote, which can be used as a handheld pointing device and can detect motion and rotation in three dimensions.The Wii has sold over 3 million systems as of January 10th 2007 thus placing Nintendo among the market leader.ĭespite its high volume sales to consumers of all demographics, Nintendo has recognized a steep increase in the number of women gamers and thus wants to gain a share in that market as well. Currently, it is selling the Nintendo Wii, which is its seventh generation video game console. As of December 1, 2006, Nintendo has sold over 387 million hardware units and nearly 2. ![]() ![]() Nintendo has the distinction of being the oldest intact company in the video game console market and of being the most dominant entity in the handheld console business. ![]()
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